Influence

$1
$1
Levine777
0 ratings

I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY

opened an Indian jewelry store in Arizona. She was giddy with a

curious piece of news. Something fascinating had just happened, and

she thought that, as a psychologist, I might be able to explain it to her.

The story involved a certain allotment of turquoise jewelry she had

been having trouble selling. It was the peak of the tourist season, the

store was unusually full of customers, the turquoise pieces were of good

quality for the prices she was asking; yet they had not sold. My friend

had attempted a couple of standard sales tricks to get them moving.

She tried calling attention to them by shifting their location to a more

central display area; no luck. She even told her sales staff to “push” the

items hard, again without success.

Finally, the night before leaving on an out-of-town buying trip, she

scribbled an exasperated note to her head saleswoman, “Everything in

this display case, price × ½,” hoping just to be rid of the offending pieces,

even if at a loss. When she returned a few days later, she was not surprised

to find that every article had been sold. She was shocked, though,

to discover that, because the employee had read the “½” in her scrawled

message as a “2,” the entire allotment had sold out at twice the original

price!


See what happens next...

  • Size
    1.82 MB
  • Length
    279 pages
  • Size1.82 MB
  • Length279 pages
Powered by

Checkout

Influence

Enter your info to complete your purchase

Card

or pay with
You'll be charged US$1.